A BLUE MOUNTAIN BEAN BONANZA
This Coffee Lover
Grows His Own
By Maryrose Mullen
Dr. Harold E. Chung-Loy was looking to buy some land in his
native Jamaica in 1994 when he came across an old coffee
farm. Chung-Loy, a surgeon in Edison, loves a good cup of
coffee—especially one brewed with Jamaican Blue Mountain
beans, among the rarest and most expensive in the world.
Some of the beans were still growing wild on the old planta-
tion, which largely had been given over to cocoa cultivation.
The doctor smelled an opportunity.
Chung-Loy—better known as “Reggie”—purchased the
farm in the New Monkland region of St. Thomas Parish and began to raise authentic Jamaican Blue Mountain beans. He later
purchased a second farm nearby. In 1999, Chung-Loy began
roasting the beans at a plant in Linden. The roasted beans are
marketed as Reggie’s Roast Coffee ( reggiesroastcoffee.com).
To be certified as Blue Mountain coffee, beans must be
grown in the eponymous mountain range between 2,000
and 5,000 feet above sea level. Chung-Loy’s fields are both
situated at about 3,500 feet. The growing conditions and the
natural elements in the soil give the beans a “very sweet and
mild taste,” says Reggie’s Roast sales manager, Reggie Barrow.
The beans, he says, exhibit a “very chocolatey aroma.”
Coffee brewed from the beans has other admirable quali-
ties. “It has a low acidity because of the way it’s grown,” Bar-
row says. “It’s grown slower than typical coffees, in the natural
shade. I liken it to using a slow cooker. You get a lot more
flavor out of the coffee.”
Reggie’s Roast is one of only two companies that grow
their own Jamaican Blue Mountain beans and roast them
stateside. The beans (light, medium or dark roast) can be
purchased online at reggiesroast.com, starting at $25.99 for
an 8-ounce bag. In New Jersey, Reggie’s Roast can be found
at Stop & Shop and Ashley Marketplace in South Orange. De-
lightful Cake Kreation in Springfield serves it by the cup.■
STILL FEELING BLUE Surgeon Harold E. Chung-Loy, known as Reggie, hangs
out with the big roaster at Reggie’s Roast headquarters in Linden.
tiful, New High-Tech Office!
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