64 February 2014 NJMONTHLY.COM
Special Advertising Section INVEST
the Source › New Jersey Monthly
experience developed over the past
“We want customers to enjoy the
shopping experience, whether it’s
their first visit or if they have been
here before,” says John Cioletti, pres-
ident and CEO. “That’s why we have
created a family friendly, low-pres-
sure, comfortable environment.
Our experienced sales staff listens
closely to each person’s needs and
then helps them determine which
are the best products for their
The company’s 12,000-square-
foot showroom, located on Route
20 North in Paterson, includes
comprehensive displays from
every major manufacturer (
including Viking, Sub-Zero, Wolf,
KitchenAid and Jenn-Air), brand-specific kitchen vignettes and a
large area dedicated to outdoor
cooking and barbecue. The company recently added a mattress
department, offering brands such
as Sealy and Stearns & Foster.
Reno’s offers custom appliance
installation service and is located in
an Urban Enterprise Zone (UEZ),
enabling it to charge only 3. 5 percent
sales tax for customers taking delivery
of products within New Jersey.
235 McLean Boulevard (Route 20)
Paterson, NJ 07504
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“Being the best in
the appliance business
means we’re there for
our customers before,
during and, most
importantly, after the
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