With a 30-plus-year family tradition of excellence, this father-and-son team combines advanced treatments and technology
with a caring approach. They get to know every patient personally
and their friendly, experienced staff makes everyone feel at home.
Repeatedly named New Jersey Monthly Top Dentists and New Jersey
Family Top Kids’ Docs, they treat all ages and multiple generations.
The region’s largest Invisalign® and Invisalign Teen® office, they
are Elite Premier Providers, ranking in the top 1 percent nationwide.
Their fully digital office offers cosmetic options with state-of-the-art treatments, including clear and self-ligating brackets, lasers, and
behind-the-teeth lingual braces, for shorter treatment times, fewer
visits and minimal discomfort. Each patient’s unique needs are considered; they believe early diagnosis and a nonextraction philosophy
are essential. They keep visits fun with contests and events in their
newly expanded, iPad and game-filled reception area.
Past president of the New Jersey Association of Orthodontists
and a nationally recognized Invisalign expert, Dr. Stan Gersch
directs NYU’s Invisalign program. Dr. Scott Gersch, a diplomate of
the American Board of Orthodontics, is known for research on the
impact of orthodontics on patients’ psychological well-being. “Our
greatest reward is seeing patients’ confidence grow as we create
generations of dazzling smiles that last a lifetime,” he says.
547 east Broad street, Westfield, nJ 07090
401 north Wood Avenue, Linden, nJ 07036
118 north Avenue, West, cranford, nJ 07016
908-233-8668 • GerschOrtho.com • info@GerschOrtho.com
Stanley GerSch, DMD, anD Scott D. GerSch, DMD • OrthOdOntics
From left: Stanley Gersch, DMD, Scott D. Gersch, DMD
Dr. Jeffrey Gordon, a graduate of Harvard School of Dental
Medicine, uses his more than 20 years of clinical research experi-
ence to formulate optimal treatment options for his patients.
Understanding that every patient is unique, he customizes treat-
ment based on type and severity of periodontal disease, medical
health, risk factors and the patient’s own desires. His practice is
dedicated to saving teeth and restoring oral health. Aiding him are
his highly capable and caring staff who have been working together
for many years.
After dental school, Dr. Gordon completed specialty training in
periodontics and received a master’s degree in medical sciences
from Harvard University. He has been a faculty member at Harvard,
Fairleigh Dickinson University College of Dental Medicine and at the
prestigious Forsyth Dental Center in Boston. His highly acclaimed
periodontal research has been presented at national and international meetings and in more than 30 professional publications.
“Many of my patients have been coming to my office for more
than two decades, some traveling long distances. My staff and I
enjoy the lasting relationships that have developed,” says Dr. Gordon.
“The greatest joy of my career has been caring for my patients over
the long term.”
130 Kinderkamack road, suite 202, river edge, nJ 07661
Village Green shopping center, 100 route 46, Budd Lake, nJ 07828
Jeffrey GorDon, DMD • PeriOdOntics