Rob Feinstein’s end tables and co;ee tables are
easily snapped together
using his unique bracketing system. Some of the
brackets do double duty
as corners and legs. The
brackets also add a touch
of color to the wood veneer pieces.
Three years ago, Rob Feinstein had a eureka moment. He
wanted to create furniture that could be assembled without
tools. Suddenly it came to him. “I ran downstairs and put it
in my sketchbook,” he says. The next day he took his sketch
to a heating and ventilation shop around the corner from his
Union City architecture o;ce. One day later, he had a metal
prototype. Today, Feinstein’s a;ordable Soapbox line of furniture includes co;ee tables, end tables and shelves, all with
clean lines and uncomplicated at-home assembly.
Feinstein’s designs, literally boxes, are made up of simple components—planks of hardwood veneers and metal
connectors that are easily snapped into place, holding the
planks firmly at 90-degree angles. There are long legs and
short legs. And that’s pretty much it. Eureka!
Feinstein designed the line with his own set of rules: “No
screws, no tools, and it can’t be two pieces to do one thing,”
he says. For example, each leg also serves as a corner bracket. That’s why Feinstein hasn’t added cabinet doors yet. “It’s
not what it is right now,” he explains.
The line comes in three di;erent wood finishes—maple,
Even with outsourcing, Soapbox is Feinstein’s baby. “I am
Feinstein initally cut and hand-finished each piece in the
basement of his architectural firm, Studio One Architects,
but he quickly outgrew the space. The business now oper-
ates in a double-wide garage behind an auto repair shop
in Asbury Park. As business has grown through Internet
sales and word-of-mouth, Feinstein, a full-time architect and
father of two, has begun outsourcing some of the manufac-
turing. Still, he stays true to another set of his own rules:
Everything is made in America and it must be environmen-
tally friendly. “The plywood is glued together with soy-based
glue. The final coat is a hand-polished wax. There are no
VOCs,” he says (a reference to volatile organic compounds,
some of which are dangerous to human health).
the shipping department. I am the packing department,” he
says. Each box comes with easy-to-follow instructions, the
most complicated having just eight steps.
Rob Feinstein FURNITURE DESIGNER
Asbury Park | 732-749-0843 | soapboxhome.com