BY DEBORAH CARTER AND SUSAN BRIERLY BUSH
Just Her Luck
An industrious retailer offers laid-back style in Lavallette.
patty sabey makes no bones
about it: she’s lucky. The Toms River
native was fortunate enough to grow
up spending many summer hours on
the Seaside Heights boardwalk. But it
wasn’t to eat funnel cake and play Skee
Ball. She worked at Lucky Leo’s, the
pinball and video arcade her grandfather opened in 1953.
During college, while on break from
the Fashion Institute of Technology,
Sabey took a leap of faith. “I got the idea
to bring some things from the city and
sell them on the boardwalk,” she says.
On a whim, she rented a 10-by- 10 stand
and sold jewelry and purses she’d found
in her travels around Manhattan. “I had
fun, and it was really well received,” Sa-
bey says. That was 2005. She named her
booth Lucky Lady and returned summer
after summer, eventually moving to a
bigger space. When Superstorm Sandy
hit in 2012, she had only minor damage,
but took some time off. Then, in 2014,
Sabey decided to enter the brick-and-
mortar world, opening House of Lucky
on Grand Central Avenue in Lavallette.
The bright, airy space features
beach-inspired clothing, shoes and jewelry, all with a bit of bohemian style.
“I provide products
that are attainable,
stylish, and complement our customers’
Sabey says. While
House of Lucky offers
some popular names
like Kendra Scott jewelry, Sabey tends
to focus on lesser-known lines. “I’ve
really tried to curate a unique selection
of boutique brands that you can’t find at
the mall or search for online,” she says.
A great example is Los Angeles-based
Saltwater Luxe, a line that includes
carefree dresses, kimonos, rompers
and more. “I love West Coast style and
am inspired by the down-to-earth vibe
that, in a way, echoes life at the Jersey
Shore,” Sabey says.
Jewelry is also a mainstay at the shop,
“and ours is not expensive,” she says.
Gift items such as notecards and candles
round out the inventory.
lives in Island
and two young
children, certainly lucked
out when she
found her niche.
Now she is expanding to a second, adjacent store at the end of June. The new
shop, Salt House, is “more gift-centric
and celebrates the good life on the Jersey Shore,” she says. And that’s lucky
for the entire Shore.
● RE TAIL RADAR
502 Grand Central Avenue
House of Lucky
owner Patty Sabey
fills her shop with
jewelry and shoes.
A sister store
featuring gift items
opens this summer.