Stylephile EDITED BY DEBORAH CARTER & SUSAN BRIERLY BUSH
FASHION :: ACCESSORIES :: HOME :: HEALTH :: BEAUTY :: ENTERTAINING
WHEN DESIGNER TODD SHELTON says
that your jeans will fit, he means it. A
bit of a fit fanatic, his eponymous online
clothing company promises to outfit even
the pickiest customers with their exact
size, available in half-inch increments.
“Most clothing manufacturers focus on
simplifying inventory for stores that stock
only popular sizes—small, medium, large
and extra large,” Shelton says. "But we’re
sensitive to different body types, so our online collection includes inseams of 27 to 37,
customized to the half-inch.” This is a convenience to clients, because most retailers
carry a standard 34 inseam in men’s jeans
and trousers, and customers are expected
to handle the hemming. Shelton’s team will
adjust the rise from high to low, depending
on where a man wears his waistband.
For an updated look, here are three
ways to get the right fit: Order a free
At-Home Fit Kit at toddshelton.com
(complimentary round-trip shipping);
or schedule an appointment at the East
Rutherford plant where you can be
custom fitted (“A lot of guys like to know
how things are made, so it’s fun to schedule a tour of the factory,” Shelton says);
or visit Brower Club in
Hoboken, a men’s shop
currently testing the
“Most guys don’t
like to shop, and
they’re too busy to
think about style. But
there’s a real easy
way to elevate any
man’s look, starting
with jeans, their
core garment,” says
the designer, who
Fit To Be Tried
Todd Shelton is on a mission to give men a
customized shopping experience.
most days wears dark-wash jeans.
Passionate about maintaining custom-fit profiles to simplify clients’ future
shopping, Shelton says many males wear
jeans that are too baggy, especially from
the knees down. “That’s not a clean, current look, and oversized jeans actually
de-sophisticate a man,” he notes. “It’s a fit
problem that’s easy to fix with proper siz-ing.” Shelton’s branded jeans start at $180.
Shelton, a Jersey City resident, is one
of a handful of manufacturers to make
jeans in Jersey. And he’s looking to inspire
others to join him in establishing a vibrant
"garment district” in the Garden State.
“We’ve planted our flag in New Jersey
because this is where the action is,” he says.
“We built our factory in East Rutherford
three years ago because, if you’re an entre-
preneur in this industry, anyone you want
to work with is within a 30-mile radius.”
The 40-year-old Shelton helms the
modest but growing brand as president,
sole designer and production manager
overseeing a team of seven that creates
jeans, trousers, shirts and sweaters.
What’s next on the horizon for the
Todd Shelton brand? “We’ve been thinking about developing women’s jeans, too,
but we’re taking our time because we
want to do it right,” he says.
—SUSAN BRIERLY BUSH
Shelton, sporting his poplin
is a stickler for
perfectly fitting menswear.
Need a Father's
Day gift? Consider made-to-measure jeans
with the help
of Shelton's At-Home Fit Kit.