If ever a place lived up to its name, it’s Point Pleasant Beach. In addition to a pristine beach, this Shore town
has two miles of boardwalk and plenty
of ways to entertain visitors of all ages.
Beyond the beach, there’s a similarly
pleasant downtown area, with a growing
restaurant scene and an increasing number of trendy shops.
But the boardwalk remains Point
Pleasant’s main attraction. At the heart
of the fun is the section bearing the
Jenkinson’s brand. Jenkinson’s Boardwalk stretches almost a mile along the
strand, with arcade games, an amusement
park, a food court, concession stands,
three mini-golf courses, batting cages,
a 4,000-square-foot fun house and an
equally fun aquarium (story, page 55).
It started in 1928, when entrepreneur
Charles Jenkinson, hoping to compete
with the more vibrant boardwalk scenes
in nearby Asbury Park and Ocean Grove,
opened the first Jenkinson’s Pavilion.
Two succeeding Jenkinson generations
sustained and built the business until the
late 1970s, when it was sold to Pasquale
“Pat” Storino, a jukebox and arcades-game
dealer. The ambitious Storino and his
brother, Vincent, expanded and updated
the Jenkinson holdings on the boardwalk,
creating today’s aggregation of modern,
family-oriented waterfront attractions.
At the height of the summer, the
boardwalk bustles with activity. Radio
stations set up shop on the sand and
blast music to entice passing teens, while
20-somethings check out the scene at
Martell’s Tiki Bar. Families flock to the
amusement park, where the little ones
ride the Dizzy Dragons and the Crazy
Bus. Their older siblings enjoy classics
like bumper cars and the Tilt-A-Whirl.
Point Pleasant is a favorite of Shore
day-trippers, but can also accommodate
weekend or weeklong vacationers with a
number of hotel, motel and B&B options.
Many Point Pleasant vacationers go for
bungalow or condo rentals, some facing
the boardwalk or the beach.
It’s easy to find diversions here. Antique
shops used to dominate the downtown
area, but that’s changing. “Some of those
shops are moving out and newer stores are
moving in,” says Sharon Murphy, who in
2010 opened Idiosyncrazies (638 Arnold
Avenue), an art gallery and gift shop carrying work by Jersey artists as well as Fair
Trade goods from around the world.
Other downtown stores—many on Ar-
nold Avenue, the town’s main east-west
artery—offer home goods, fine jewelry,
toys and lots of summer gear. Teen sis-
ters Katie and Megan Lynch, who live
in Maryland but visit their grandpar-
ents in New Jersey every summer, say
their friends back home envy their Point
Pleasant finds. “Everyone always asks me
where I get my bathing suits,” says Me-
gan. “I say, ‘New Jersey. Sorry.’”
Amid the new businesses, antiquing
endures as a Point Pleasant tradition.
“People come in here off the beach in a
bikini and walk out with a mink stole,”
says Kathy Garcia, a dealer working the
From the bustling boardwalk to the changing downtown,
family-friendly diversions are easy to find. By Amanda Staab
PHOTOGRAPHS BY MATT RAINEY