in 2012, were completed in May with a
revamp of the Opus suites, the Toccare
Spa and the fitness center. A state-of-the-art nightclub is slated to launch at
the close of 2015.
In February, New Jersey became the
first state to allow casinos to conduct
skill-based and social games for monetary prizes—gambling dependent not
solely on luck. Borgata jumped right in
with a basketball free-throw competition. More than 600 players put up at
least $20 (most paid $40 so they could
play twice) to test their skills and vie for
the jackpot, which totaled $10,220.
“Skill- and social-based gaming appeals to a new generation of players who
are tech- and mobile-savvy and might
not be as engaged by traditional slots,”
says Kerry Langan, a public information
officer at the New Jersey Division of
Gaming Enforcement. The DGE’s tech lab
is reviewing one developer’s electronic
skills-game concept; the agency hopes
more proposals will follow.
Meanwhile, the Tropicana casino
refurbished 434 of 2,000-plus guest rooms
and remodeled the North Tower casino
floor as part of a $50 million renovation. A
two-story, 12,455-square-foot fitness center opened in May; the public is welcome.
But it’s the Trop’s exterior that will garner
the most attention with a new light-and-sound show streaming nightly on the
building’s façade. The grand spectacle
of choreographed strobe lights, music
and videos will be displayed on 11 LED
screens—one a giant 60 feet high by 40 feet
wide—lending Times Square-like energy
to the Boardwalk.
Resorts Hotel and Casino is also getting into the act, expanding its convention space by 12,000 square feet. The
upgrades include 11 new conference
rooms, three ballrooms and a multipurpose showroom.
As for Revel, it is uncertain whether
the ill-fated 3-year-old casino will
reopen for the season. The property’s
sale to Florida developer Glenn Straub—
the deal seesawed for months over
unresolved disputes with former Revel
tenants and a utility contractor—was not
finalized until early April.
AC shopping also hopes to generate new excitement. Outdoor store
(Continued from page 57) Bass Pro Shops opened a long-awaited
86,000-square-foot store in April at
Tanger Outlets the Walk, the shopping mall a five-minute stroll from the
Boardwalk. The outlets include more
than 90 shops, such as Brooks Brothers,
J.Crew and the Nike Factory Store.
Bass Pro Shop’s first New Jersey out-
post is an elaborate operation that may
become an attraction in itself. At the
entrance, visitors walk past a simulated
boatyard and blacksmith’s shop replete
with vintage vessels, nautical photos
and antique memorabilia. Throughout
the store, homage is paid to New Jersey
wildlife. Each department features a
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