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Louis-Ad2-2 3/25/14 11:17 AM Page 1
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Blatstein says. “I see that happening
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mid-20s to mid-40s. They want to party
and they want edgy, and that’s what
Atlantic City will give them.”
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Blatstein’s involvement with the
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Wav, the new entertainment venue at
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crowd Blatstein says is essential to A.C.
The Playground is still growing. The
Riviera Beer Garden is planned for a
Memorial Day weekend opening. A salon
and a high-end skin-care store, L’Core,
will debut this summer. A bowling alley
and a beach club are on tap. “It’s just the
beginning,” Blatstein says. “We’re adding,
and we’ve held on to what has been work-
ing. All the key tenants stayed.”
The Apple Store and Gucci, as well as
some pricey, well-reviewed restaurants,
including Phillips Seafood and Stephen
Starr’s Buddakan and Continental, are
among the noteworthy holdovers. In all,
the complex houses almost 30 retailers.
It helps that Blatstein and Caesars,
which adjoins the Playground, plan to
work together for special events. Kevin
your time and your lifestyle
Ortzman, president of Caesars and
Bally’s Atlantic City, gushed about the
relationship. “Bart has become a true
visionary for Atlantic City,” says Ortzman. “We need more businesspeople like
him in Atlantic City. Ones with that same
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Blatstein hopes the new attractions
will draw more visitors from North Jer-
sey and New York. “A lot of those people
go to the Hamptons, and with all due
respect to the Hamptons, it doesn’t have
the potential we have here.”