28;SEPTEMBER ;;;; NJMONTHLY.COM
EDITED BY DEBORAH CARTER AND SUSAN BRIERLY BUSH
devoted shopper and later an employee.
“Shereen was our number ; customer,
actually,” Riachi says. So this year,
when she decided to take on a partner,
Yanni’s background in HR and business
was a natural fit.
“When the idea came up, I was so
happy to hear from Rhea,” says Yanni, a
mother of two. “I jumped into it.” Riachi
is the shop’s buyer, and Yanni focuses
on management and the soon-to-be-launched e-commerce site.
The women are dedicated to helping
clients find the perfect outfit without
spending a lot of time or money. Sometimes clients even call ahead and ask
them to pull outfits together in advance.
“We find the right look for their body,
for their character, for their personality.
This is the secret to our success: Dress
me up.” —Jackie Reeve
Mila o;ers designer duds from France and Italy.
;;;; ;;;;;;;; ;; ;;;;;;;;; have
found a go-to fashion boutique. Mila,
established in June ;;;; by Rhea
Riachi, specializes in unique European
clothes and personal service. Riachi
grew up in her mother’s shop in Beirut,
Lebanon, and learned everything
about the business. As a new mom in
Westfield, she grew frustrated with
the local shopping and decided to open
Mila, named after her young daughter.
“All the moms in town are extremely
busy with their kids. It’s very hard, like
it was for me, to have a second to run
to the mall to get a cute piece for a nice
evening,” she says.
The boutique took shape in just
four weeks. The crisp, white walls
and no-fuss decor highlight women’s
apparel from brands like Talco and Be
Fun, sourced exclusively from Italy and
France. Mila carries petite through plus
sizes, everything from easy knit pants
to tailored work blazers and date-night
dresses. Their brands are “exclusive,
stylish,” and, Riachi says, “well cut.”
Price points are another bonus: Most
items are between ;;; and ;;;;.
“When Rhea opened that store, I
loved it,” says Shereen Yanni, once a
● RETAIL RADAR MILA
107 Prospect Street
left, and Mila’s
Mila has hip